VIAMOF brings together VIA—a path or journey—and MORPH—the act of changing form. The name reflects a journey of continuously evolving and discovering a more authentic expression of oneself.
The VIAMOF story began in Northern Italy. The original idea emerged from the inconvenience of carrying several pairs of glasses while traveling frequently for work. Existing eyewear was taken apart, studied, and reassembled while exploring how one pair could evolve into different styles.
In 2018, the idea was developed into a modular structure and product concept at a fab lab in Treviso, Italy. The experience of designers, inventors, and fashion communication professionals working across Europe and Asia was brought together to consider different cultures, facial structures, and aesthetic preferences.
Italian design research was later connected with Korean precision manufacturing, leading to the current VIAMOF system of one Base Frame and interchangeable morphing modules.
Italian Design Sensibility, Korean Precision.